TALENT FUND

underline graphic

CREATIVITY WITH A CONSCIENCE

We’re proud to be the only health and wellness award show in the world to donate a proportion of profits towards a Talent and Diversity Fund.

Any charity from across the world can apply for it. All they have to do is demonstrate how they would use the money to help increase diversity and underprivileged talent break into health and wellness communication agencies.

Winners of our prestigious awards are invited to review all submissions and decide who gets the money.

For more information on how to submit a proposal or to contribute to our fund please email awards@thecreativefloor.com

2022 Winner

Human-Centred Design coaching course in East Africa

PRIZE FUND £3000

Winner

Our Talent and Diversity Fund will help a new nine-month professional development course will equip staff and civil society leaders with design coaching skills. Human Centred Design is a mindset and creative approach to problem solving. It enables communities to explore challenges and identify new ways of solving them through highly participatory methods of inquiry and idea generation. The money was donated to AKDN n collaboration with Schools2030 in Uganda.

2022 Winner

SCHOOL OF COMMUNICATION ARTS 2.0

PRIZE FUND £5000

Winner 2022

Our Talent and Diversity Fund will help SCA continue to seek out misfits and set them on an unorthodox path of birthing a unique breed of creative talent. To see their winning submission click here

2022 Winner

Key4Life

PRIZE FUND £5000

Winner 2022

Our Talent and Diversity Fund will help Key4Life reduce youth re-offending through delivering an innovative rehabilitation programme to those in prison and those at risk of going to prison. To see their ground-breaking work click here

2022 Winner

Brixton Finishing School

PRIZE FUND £5000

Winner 2022

Our Talent and Diversity Fund will help Brixton Finishing school continue their award winning programmes to turn talent from under-represented communities into advertising and marketing superstars. To see their winning submission click here

2023

TURKEY - SYRIA EARTHQUAKE APPEAL £2500.00

Responding to the devastating earthquakes that have hit Turkey and Syria we have donated funds to help with the emergency and humanitarian aid. The money was donated to DEC.

appeal 2023

2021

GLOBAL EDUCATION AND HEALTH FUND £16000.00

Responding to the devastating impact of climate change on the developing world we donated funds towards helping those in Africa and Asia with vital healthcare and education programmes. The money was donated to AKDN.

AKDN

2021 Winner

SCHOOL OF COMMUNICATION ARTS 2.0

PRIZE FUND £7,500

Our Talent and Diversity Fund will help SCA continue to seek out misfits and set them on an unpredictable and unorthodox path of education, birthing a unique breed of creative talent. To see their winning submission click here.

Winner 2021

2021 Winner

THE IDEAS FOUNDATION

PRIZE FUND £7,500

Our Talent & Diversity Fund will help The Ideas Foundation work with students, schools and agencies – injecting fresh blood into the creative world. To see their winning submission click here.

Winner 2021

2021
EMERGENCY FUND £6250.00

Responding to the devastating impact the corona virus has had in India we decided to direct part of our fund to on the ground relief and medical resources. The money was donated to the AKDN Global Pandemic Relief Fund.

Global Pandemic Relief Fund

2019/2020

Due to the pandemic we had to postpone our award show and were unable to raise any funds. However, as a result we created The Creative Floor Superstars. A global recruitment platform to help provide a pipeline of talent to consumer and healthcare agencies. Proportion of profits from this initiative will continue to raise money towards our Talent & Diversity Fund. To see how we can help you find your next role or fill your agency with Superstars, click here.

Talent superstars

2018 WINNER

PRIZE FUND £15,000

The Ideas Foundation for the fourth year have won our Talent & Diversity Fund. They will be using the money towards helping more underprivileged talent into healthcare advertising agencies. We’ll post their progress here once those projects have been completed.

TCF Winner 2018

2017 WINNER

THE IDEAS FOUNDATION & JOLT

PRIZE FUND £15,000

Two charities were picked by our judges to win our Talent & Diversity Fund - JOLT Academy and The Ideas Foundation. You can see what they did with the funding below.

JOLT Academy is the leading diversity focused grassroots training organisation for the creative industry. We find, train and manage interns from ALL under-represented backgrounds for many of the UK’s leading creative companies. The funding provided by The Creative Floor’s Talent and Diversity Fund has been pivotal in allowing us to expand our services and to positively impact the lives of more people by providing opportunity to those with the most talent and least access.
Andy Knell, Founder, JOLT Academy

The Ideas Foundation

We’re here to help move the creative, tech and communications industries in a more diverse direction. We’re asking them to think bigger and open their doors to students who don’t normally get a look-in. The Creative Floor funding has helped us to run creative projects with young people from a range of diverse backgrounds: gender, ethnicity, faith, geography, sexuality, social background.
Helen Poole, Creative Programme Manager, Ideas Foundation

2016 WINNER

THE IDEAS FOUNDATION

PRIZE FUND £15,000

The Ideas Foundation won our Talent & Diversity Fund for the second year in a row. They reached and inspired over 370 students across the UK with 3 health and wellness briefs. You can see the overview of the projects here.

talent_people_2016

2015 WINNER

THE IDEAS FOUNDATION

PRIZE FUND £13,500

The Ideas Foundation is committed to helping disadvantaged teenagers find a career in advertising. It believes that by increasing diversity in the creative industries, fundamentally increases the quality of creative ideas. To see what they did with the fund click here

talent_people

2014 WINNER

SCHOOL OF COMMUNICATION ARTS 2.0

PRIZE FUND £7,000

The School of Communication Arts 2.0 is located inside a church in Brixton, London. It’s a brilliant social enterprise that helps develop talent from all walks of life into the creative industry. The Creative Floor Talent and Diversity Fund will help direct some of that talent into health and wellness agencies. Since the donation, SCA has become the most awarded advertising school in the world. See their submission below.